MP
Founder · Verified author
Marko Plavsic
Founder of ViralHookAnalyzer
Founder of ViralHookAnalyzer and creator of Escape Room Door 404. Researches viral hooks, audience retention, creator psychology and behavioral patterns behind high-performing content on YouTube, TikTok, Shorts and Reels.
Novi Sad, Serbia
Areas of expertise
Viral hook psychology
Audience retention analysis
Thumbnail CTR optimization
Creator growth systems
Behavioral content intelligence
AI-assisted creator research
Published research
Latest articles and reports
Hook psychology
Why this MrBeast hook still works in 2026.
Retention
TikTok retention: the 1.4 second rule.
Thumbnails
Thumbnail psychology, decoded by a vision model.
Research
What viral Shorts have in common: the opening pattern.
Long-form
The anatomy of a high retention YouTube intro.
Hook psychology
Why most hooks fail in the first 3 seconds.
Team
ViralHookAnalyzer Research Team
Editorial standards, contributors and the principles behind every published report.
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Methodology
How we calculate Viral IQ, Hook & Retention Scores
What we measure, how we score, our data sources, limitations and disclaimers.
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Flagship report
State of Hooks 2026
Platform benchmarks, top hooks, top creators and the 10 biggest lessons of the year.
Read more
Keep exploring
Hook Library
Browse every analyzed hook
Leaderboard
Top viral-IQ scores
Insights
Long-form creator research
Best Hooks
Niche-by-niche hook libraries
Toolkit
AI tools for creators
Live Analysis
Score any video in seconds
Compare
Hook A vs Hook B battle
Best Tools
2026 rankings & reviews
Pillars
Core SEO authority hubs
AI Visibility
ChatGPT, Gemini, Claude