Every creator metric,
defined in plain language.
Hook rate, retention curve, AVD, CTR, RPM. Each entry comes with the formula, realistic benchmarks, and the practical move that improves it on your next upload.
Percent of impressions that keep watching past the first 3 seconds.
A sudden visual or audio break that re-grabs attention before the viewer drifts.
The unresolved question that keeps a viewer watching for the answer.
A narrative thread the creator promises to resolve later in the video.
Percent of viewers who swipe past a Short or TikTok in the first few seconds.
The line chart showing what percent of viewers are still watching at each second of a video.
The average number of seconds a viewer spends inside a video before leaving.
AVD expressed as a percentage of total video length.
Percent of viewers who watch the entire video to the end.
Average number of times a Short or TikTok is replayed by the same viewer.
A sharp decline at a specific point on the retention curve.
Total minutes viewers spent watching a video or channel.
The number of times your thumbnail was shown to a viewer.
Total time a viewer spends on the platform after starting with your video.
Home feed and subscription feed traffic source, the largest single source on YouTube.