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Free Toolbox

Shorts Length Optimizer

Ideal pacing and duration for the algorithm.

Free · No sign-in required
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Run a real video through the full ViralHookAnalyzer.

Paste any YouTube, TikTok or Shorts link and get benchmarks, retention curves, and rewrites — grounded in your actual footage.

Analyze a video free
Examples
Best practices
  • Cut everything after the payoff — never trail off.
  • Loop the ending back to the hook when possible.

Frequently asked questions

What's the best Shorts length in 2026?+

22-38 seconds is the current sweet spot for reach; 45-60s wins for saves and shares if the payoff is strong.

Does length differ by platform?+

Yes. TikTok favors 20-35s. Instagram Reels rewards 30-50s. YouTube Shorts pushes 40-60s harder than before.

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