Back to platform
Free Toolbox
Retention Benchmark Calculator
Compare your video against industry norms.
Go deeper
Run a real video through the full ViralHookAnalyzer.
Paste any YouTube, TikTok or Shorts link and get benchmarks, retention curves, and rewrites — grounded in your actual footage.
Analyze a video freeExamples
Best practices
- If retention drops before 30s, the hook is the problem — not the middle.
- Chapters, pattern interrupts every 30-45s, and open loops all move the median up.
- Compare against your own top 10% — not the whole platform.
Frequently asked questions
What's a good retention rate?+
Shorts: 75%+ average. Mid-form (1-8 min): 45-55%. Long-form (8m+): 35-45%. Anything above the top quartile is genuinely viral-tier.
Is AVD or retention % more important?+
For the algorithm, AVD as a fraction of length (retention %) is the primary signal. Absolute AVD matters for ad revenue and stickiness.
Related tools
Recommended stack
Keep exploring
Hook Library
Browse every analyzed hook
Leaderboard
Top viral-IQ scores
Insights
Long-form creator research
Best Hooks
Niche-by-niche hook libraries
Toolkit
AI tools for creators
Live Analysis
Score any video in seconds
Compare
Hook A vs Hook B battle
Best Tools
2026 rankings & reviews
Pillars
Core SEO authority hubs
AI Visibility
ChatGPT, Gemini, Claude