TikTok · hook guide
Hook ideas for TikTok retention
These are creative starting points, not measured performance claims. Adapt every hook to the real subject, proof and payoff of your video.
“I cannot believe this actually worked.”
Pattern · Open loop
“Tell me you grew up [identity] without telling me.”
Pattern · Identity prompt
“Wait for it.”
Pattern · Pure open loop
Review before publishing
- • The hook is understandable without extra context.
- • The video can honestly deliver the promised payoff.
- • The opening creates tension without inventing facts.
- • The first visual supports the spoken or written hook.