Audience retention
The portion of a video viewers actually watch on average.
Audience retention is the umbrella metric covering AVD, APV, and the retention curve.
It is the single most important ranking signal for sustained channel growth.
Audience retention should be analyzed in context — by video length, by template, and over time.
Why it matters
Channels that systematically improve audience retention compound faster than channels that improve any other metric.
How to improve it
- 01Track retention per template, not per video.
- 02Compare against your channel's baseline, not against the niche.
- 03Use retention deltas to identify which edits worked.
Apply it
See your own audience retention in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.