Audience retention

The portion of a video viewers actually watch on average.

Audience retention is the umbrella metric covering AVD, APV, and the retention curve.

It is the single most important ranking signal for sustained channel growth.

Audience retention should be analyzed in context — by video length, by template, and over time.

Why it matters

Channels that systematically improve audience retention compound faster than channels that improve any other metric.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

The average number of seconds a viewer spends inside a video before leaving.

The line chart showing what percent of viewers are still watching at each second of a video.

Percent of viewers who watch the entire video to the end.

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