Average percentage viewed (APV)

The average percent of a video watched, across all viewers.

APV (sometimes called AVP) normalizes for video length, which makes it useful for comparing across uploads of different durations.

Healthy APV varies by length: 60%+ for under 60s, 50%+ for 1–5 minutes, 40%+ for 5–15 minutes, 30%+ for 15+.

APV is one of two halves of the watch-time equation; the other is total duration.

Why it matters

APV is the cleanest cross-upload comparison metric in retention analytics. Watch it weekly.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

The average number of seconds a viewer spends inside a video before leaving.

Percent of viewers who watch the entire video to the end.

The line chart showing what percent of viewers are still watching at each second of a video.

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