Average percentage viewed (APV)
The average percent of a video watched, across all viewers.
APV (sometimes called AVP) normalizes for video length, which makes it useful for comparing across uploads of different durations.
Healthy APV varies by length: 60%+ for under 60s, 50%+ for 1–5 minutes, 40%+ for 5–15 minutes, 30%+ for 15+.
APV is one of two halves of the watch-time equation; the other is total duration.
Why it matters
APV is the cleanest cross-upload comparison metric in retention analytics. Watch it weekly.
How to improve it
- 01Compare APV within length buckets, not across.
- 02Use APV gaps to identify problem templates.
- 03Don't optimize APV at the cost of total watch time.
Apply it
See your own average percentage viewed (apv) in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.