CTR decay
The gradual decline of a video's CTR over the days following upload.
All videos experience CTR decay. The rate of decay is template-dependent and audience-dependent.
Steeper decay than baseline indicates packaging mismatch with the served audience pool.
Slower decay than baseline indicates strong evergreen potential.
Why it matters
Tracking CTR decay against template baselines is one of the cleanest ways to identify evergreen winners early.
How to improve it
- 01Plot CTR per day for the first 14 days post-upload.
- 02Compare against template baselines.
- 03Flag slow-decay videos as evergreen candidates.
Apply it
See your own ctr decay in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.