End-screen CTR
The percentage of viewers who click an end-screen element.
End-screen CTR is one of the few direct levers a creator has on session time. A well-designed end screen converts 8–15 percent of finishers into another video watch.
End screens convert best when the suggested next video is contextually related, not just a brand staple.
Showing the end screen too early (before the payoff lands) collapses end-screen CTR by half.
Why it matters
Optimizing end-screen CTR is one of the highest-leverage edits for channels with strong individual videos but weak playlist consumption.
How to improve it
- 01Show end screens after the payoff, not before.
- 02Hand-pick the next video per upload — don't auto-select.
- 03Update end screens monthly on evergreen videos.
Apply it
See your own end-screen ctr in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.
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