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Hook template

A reusable hook structure with named variables.

Hook templates abstract a working hook into a structure that can be reused across topics.

Example: 'I [verb] [object] for [time]. Here's what happened.' This template has produced 80+ IQ hooks across multiple niches.

Maintaining 8–12 active templates allows a creator to compose hooks rather than invent them.

Why it matters

Hook templates accelerate writing speed without sacrificing hook IQ, the single biggest productivity gain for a creator.

How to improve it

  • 01Start with 5 templates from your top performers.
  • 02Tag each template with niche and average IQ.
  • 03Retire templates as they decay.
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Related terms

Hook library

A creator's documented collection of proven hook structures.

Hook IQ

A composite score predicting how well a hook will retain viewers past the first decision point.

Viral hook

An opening line or shot statistically likely to retain viewers past the first scroll decision.