The research destination for serious creators.
Creator guidance, public examples, and clearly labeled model signals — with the methodology and limitations behind them.
Every Monday: top hooks, retention patterns and platform shifts, distilled from real analyses.
Editorial guidance on hooks, retention curves, thumbnail psychology and platform-specific growth signals.
Curated hook patterns by niche with clearly labeled VHA model scores.
How creator content surfaces inside ChatGPT, Perplexity, Google AI Overviews and Gemini.
How every score, model and benchmark is calculated. Transparent by design.
The people behind the numbers — creator scientists, editors and engineers.
Highest Viral IQ scores across public analyses — updated continuously.
A living dictionary of the terms, metrics and formulas we use to decode viral content.
Built on real data — not opinion.
Every report in this hub is derived from live analyses, benchmarked against public performance signals and refreshed on a fixed cadence. Our methodology is open — read exactly how we score, sample and update.