A-roll

The primary on-camera footage of a video.

A-roll is the foundational footage: the interview, the talking head, the main demo.

Its quality sets the ceiling for the entire video. Poor A-roll can't be saved by B-roll.

Pacing, framing, and audio quality on A-roll all materially impact retention.

Why it matters

Investing in A-roll quality (camera, audio, lighting) pays back in retention across every future upload.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

The rhythm and tempo of on-camera or voiceover narration.

The line chart showing what percent of viewers are still watching at each second of a video.

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