Burst retention

A short, sharp rise on the retention curve that indicates re-watch or rewind behavior.

Bursts on the retention curve indicate moments where viewers rewound or re-watched. They are unambiguously positive signals.

Common burst triggers: a surprising visual reveal, a quotable line, a complex demo that requires re-watch.

Channels that consistently engineer bursts tend to overperform on AVD relative to length.

Why it matters

Designing for bursts is a high-leverage retention technique. Even one engineered burst per video typically lifts AVD by 5–10 percent.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

The line chart showing what percent of viewers are still watching at each second of a video.

The average number of seconds a viewer spends inside a video before leaving.

A sharp decline at a specific point on the retention curve.

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