Listicle hook

A hook structured around a specific numbered list.

Listicle hooks open with a number: '5 ways to', '3 tools that', '7 mistakes'.

Odd numbers (3, 5, 7) consistently outperform even numbers in listicle hook tests.

Listicles have decayed in performance over the past 3 years but still outperform formless content.

Why it matters

Listicles remain a reliable template, especially for search-driven content. Use as a foundation, not as the entirety of strategy.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

An opening line or shot statistically likely to retain viewers past the first scroll decision.

A reusable hook structure with named variables.

A video whose relevance doesn't decay materially over time.

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