Listicle hook
A hook structured around a specific numbered list.
Listicle hooks open with a number: '5 ways to', '3 tools that', '7 mistakes'.
Odd numbers (3, 5, 7) consistently outperform even numbers in listicle hook tests.
Listicles have decayed in performance over the past 3 years but still outperform formless content.
Why it matters
Listicles remain a reliable template, especially for search-driven content. Use as a foundation, not as the entirety of strategy.
How to improve it
- 01Default to 3, 5 or 7 for the list count.
- 02Front-load the strongest item; don't save it for last.
- 03Combine listicle hooks with payoff teases.
Apply it
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