Retention dip
A localized fall on the retention curve, distinct from steady decay.
Retention dips are diagnostic. Steady decay is a pacing issue; a dip is a specific moment where the content lost a specific group of viewers.
Three common dips: the hook dip (first 10 percent), the promise dip (when the viewer suspects the promise won't be delivered), and the chapter dip (transitions).
The fix is almost always in the 5 seconds before the dip, not at the dip itself.
Why it matters
Each resolved dip on a recurring template can lift AVP by 5–10 points on subsequent uploads.
How to improve it
- 01Re-watch the 5 seconds before each dip and note the broken promise.
- 02Refactor the template, not the individual video.
- 03Use chapter dips as edit anchors for B-roll reinforcement.
Apply it
See your own retention dip in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.