Retention tail

The final 10–20 percent of the retention curve.

The retention tail is the portion of viewers who watch to the end. It is a small percentage but a high-signal one.

Long tails indicate a strong payoff and high session contribution.

Short tails indicate the video ended too soon or the payoff failed to land.

Why it matters

A healthy retention tail is one of the cleanest indicators that the video earned its length.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

The line chart showing what percent of viewers are still watching at each second of a video.

Percent of viewers who watch the entire video to the end.

The percentage of viewers who click an end-screen element.

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