Scroll-stop rate
Percent of feed impressions that stop scrolling long enough to register the video.
Scroll-stop rate is the upstream cousin of hook rate. Hook rate is measured after the impression begins to play; scroll-stop rate is measured at the moment the thumb pauses on the video tile.
It is influenced almost entirely by the first frame, the opening sound, and any on-screen text rendered in the first 200 ms.
Platforms don't expose scroll-stop rate as a single metric, but it can be reconstructed from impression-to-3s-view conversion on Shorts and TikTok.
Why it matters
Lifting scroll-stop rate compounds with every other metric because more attention enters the funnel. A 5 point lift here can produce 40–60 percent more total views.
How to improve it
- 01Treat the first frame as a thumbnail — never start on a dark or low-contrast shot.
- 02Use bright, saturated colors and high facial contrast.
- 03Layer a 4–6 word text hook in the first 200 ms.
See your own scroll-stop rate in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.