Attribution window
The time period in which a view is attributed to a specific upload or traffic source.
Attribution windows matter when interpreting analytics — a 7-day window can hide late-blooming videos that compound over 30 days.
Most YouTube analytics default to 28 days for view attribution, while subscriber attribution uses the upload window.
Channels that don't understand attribution windows often over-react to early data.
Why it matters
Understanding attribution windows prevents premature pivots and missed compounders.
How to improve it
- 01Default to 28-day windows for video analysis.
- 02Re-evaluate uploads at 14 and 28 days, not just 7.
- 03Use longer windows for evergreen content.
Apply it
See your own attribution window in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.