CPM
Advertiser cost per 1000 ad impressions before YouTube's revenue split.
CPM (cost per mille) is the gross amount advertisers pay for 1000 ad impressions on a video, before YouTube takes its share. It is the metric advertisers see; it is not what creators receive.
Reported CPM varies enormously by niche: finance, B2B SaaS, and insurance can run 40 to 80 dollars CPM in the US. Lifestyle, entertainment, and gaming typically run 2 to 8 dollars CPM.
Creators receive 55 percent of CPM after YouTube's 45 percent platform fee. The creator-facing version of this metric is RPM.
Why it matters
CPM determines monetization ceiling. Two creators with identical view counts can earn 20x different amounts based purely on niche CPM.
How to improve it
- 01Geo matters: US, UK, Canada, Australia, and Germany pay 5 to 15x more per view than most other markets.
- 02Long-form 10+ minute videos unlock mid-rolls and lift CPM 30 to 80 percent.
- 03Family-friendly content typically carries higher CPMs because more advertisers bid on it.
See your own cpm in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.