Vertical video

Video shot in 9:16 aspect ratio for short-form platforms.

Vertical video is the native format of Shorts, TikTok, and Reels.

Repurposing horizontal long-form into vertical clips works but underperforms purpose-shot vertical by 20–40 percent on retention.

Framing matters: the subject should sit in the upper third of the frame to clear UI overlays.

Why it matters

Vertical-native shooting is a baseline requirement for serious short-form output. Repurposing is a fallback.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

Percent of feed impressions that stop scrolling long enough to register the video.

The opening 0–3 second window where short-form viewers decide to stay or swipe.

Research

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Answers

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