Vertical video
Video shot in 9:16 aspect ratio for short-form platforms.
Vertical video is the native format of Shorts, TikTok, and Reels.
Repurposing horizontal long-form into vertical clips works but underperforms purpose-shot vertical by 20–40 percent on retention.
Framing matters: the subject should sit in the upper third of the frame to clear UI overlays.
Why it matters
Vertical-native shooting is a baseline requirement for serious short-form output. Repurposing is a fallback.
How to improve it
- 01Shoot vertical-native when possible.
- 02Frame the subject in the upper third.
- 03Avoid horizontal-source repurposes for primary uploads.
Apply it
See your own vertical video in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.