Reels algorithm
Instagram's algorithm governing Reels distribution.
The Reels algorithm prioritizes watch time, shares, and saves. Comments and likes carry less weight than on legacy IG.
Reels distribution favors creators who post consistently and lean into hook-heavy templates.
Cross-posting from TikTok with watermark is documented to depress reach.
Why it matters
Reels reach is increasingly competitive. Native-shot, hook-heavy, share-optimized content dominates.
How to improve it
- 01Shoot Reels-native, not TikTok repurposes.
- 02Engineer at least one save-worthy moment per upload.
- 03Maintain near-daily cadence.
Apply it
See your own reels algorithm in seconds.
Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.