Reels algorithm

Instagram's algorithm governing Reels distribution.

The Reels algorithm prioritizes watch time, shares, and saves. Comments and likes carry less weight than on legacy IG.

Reels distribution favors creators who post consistently and lean into hook-heavy templates.

Cross-posting from TikTok with watermark is documented to depress reach.

Why it matters

Reels reach is increasingly competitive. Native-shot, hook-heavy, share-optimized content dominates.

Apply it

Paste any YouTube, Shorts or TikTok link and our analyzer will surface the metric, the curve, and the move that lifts it next.

Percent of feed impressions that stop scrolling long enough to register the video.

The opening 0–3 second window where short-form viewers decide to stay or swipe.

Video shot in 9:16 aspect ratio for short-form platforms.

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